A good 360 capture can be a genuinely useful first introduction to a hotel. It shows proportions, finishes and mood more honestly than a single carefully cropped photograph. It gives someone a way to explore from a distance. But a…
Congratulations, you’ve booked the group. Now explain it again. A sales department just closed an attractive multi-day meeting. The planner likes the main ballroom, the breakout pattern, the afternoon reception and the guestroom block. The proposal has been revised, discussed…
You read the RFP. You put together a thoughtful recommendation. You attach the right photographs, floorplan and meeting-space specification sheet. You hit Send. Then you wait. Sometimes the planner replies the same afternoon. Sometimes they disappear for two weeks. Sometimes…
Somewhere in a full-service hotel, a salesperson is being asked for a photo of a ballroom. Not the good photo the hotel already paid for. Not the marketing shot with elegant lighting and absolutely no evidence of an actual event.…
A group planner opens a custom hotel presentation, examines three ballrooms, returns to one twice and eventually signs a $200,000 contract. The salesperson is happy. The GM is happy. Finance asks a perfectly reasonable question: “Would we have booked the…