Keep the room’s identity separate from whatever you happen to be calling it this year.
Renaming Salon C to “the Magnolia Room,” fixing a capacity or swapping a photo shouldn’t need a new web address. If the URL really has to change, give people holding the old link a way through.
The links already sitting in planners’ inboxes are part of the update, not somebody else’s problem afterward.
Figure out what actually changed
Was it a label, a fact, the physical room or the site structure?
A rename means new labels on the same room. Keep the URL and note the old name as an alias, so sales, search and returning planners can still connect the two. A physical change, like a removed airwall or a new built-in stage, needs a bigger review of capacities and what sits next to what.
Our content maintenance checklist helps you name an owner for each change and list everything it touches.
If the URL changes, redirect it on purpose
Set up a permanent (301) redirect from the old address to the new one, and update your internal links. Google’s redirect guidance covers the technical side.
Don’t stack redirects on top of redirects, and don’t dump every retired room page on the homepage. Send the reader to the closest page that still answers their question.
Chase down where the old link went
Check active proposals, shared tours, downloadable PDFs and your own navigation menus. A PDF that went out by email last month won’t update itself.
If the change affects a recommendation, say the capacity dropped below a group’s headcount, tell the salesperson who owns that deal so they can talk to the planner.
You won’t find every old copy. Start with the public pages and the active deals, make the current answer easy to find, and write down what you couldn’t fix.
Test the old route
Click an old link. Follow your own navigation. Open a current proposal. Did you land on the right room with the current facts?
Keep an eye on broken links and corrections over time. An update worked when the facts got better and people can still find the answer.
The room may have changed its name. The hotel’s job of explaining it clearly hasn’t.
Related: Why Meeting Spaces Should Have Useful Standalone Pages.
