How to Update Hotel Space Information Without Breaking Public Links
Renaming Salon C shouldn't break the link sitting in a planner's inbox.
Category Build the Digital Property
Read MoreHow to Update Hotel Space Information Without Breaking Public Links
Why Search Impressions Are Not Hotel Revenue
Search impressions mean you were visible. They don't mean a planner evaluated the room, sent an inquiry or booked anything.
Should Your Virtual Tour Be Indexable?
It depends which part of "the tour" you mean.
Which Ballroom Terms Do Planners Actually Search?
Nobody can hand you a universal ballroom keyword list. Your sales inbox is a better place to start.
Why a Hotel Software Company Publishes an Org Chart
Nobody buys software because of an org chart. We maintain one anyway, and here's why.
Why Meeting Spaces Should Have Useful Standalone Pages
I'd rather publish one dependable page per room than ten thin pages that each say "versatile" in slightly different ways.
What a Hotel Website Can Explain That a Booking Engine Cannot
The booking engine shouldn't have to carry the whole hotel's story. The website can explain the place, so the guest books knowing what they're getting.
Your Hotel Is More Than Four JPEGs
Four gorgeous photos can introduce a hotel beautifully and still leave the buyer doing detective work.
The Cheapest Technology May Create the Most Manual Work
The lowest invoice isn't the lowest-cost workflow. Find out which part of the price moved off the invoice and onto somebody's Friday afternoon.
Is Your Hotel Tech Stack Built Around Workflows or Vendor Categories?
A stack diagram can include every familiar category and still leave the hotel with a broken workflow.
Who Owns the Content After a Virtual Tour Vendor Leaves?
The hotel needs this answer before the vendor relationship ends. Better yet, before it starts.
Why the Photo Isn’t the Product
FOH Visual started with a small irritation: an extra fee just to publish a Google Street View tour. It made me ask why the photo had become the product.