Should Finance Fund a Pilot Without a Case Study?
A new product can't show a history it hasn't had time to earn. That doesn't mean the hotel should swap evidence for enthusiasm.
Category Measure the Sales Journey
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Is That Event Profitable After Displacement?
I like a full ballroom. I like knowing what we gave up to fill it even more.
The Hotel GM’s Real Technology Scorecard
The GM inherits the whole hotel, including the work a new tool quietly moves from one department to another. That belongs on the scorecard.
Why an Empty ROI Dashboard Can Be More Honest Than a Made-Up Number
An empty ROI field isn't automatically a failure. Sometimes it's a measurement system refusing to tell you something it doesn't know.
Labor Saved Isn’t Always Payroll Saved
If a salaried salesperson finishes a presentation thirty minutes sooner, the hotel still owes them their salary. The time is valuable. It just isn't cash.
What Is Hotel Sales Technology Actually Worth? The ROI Beyond Booked Revenue
A planner opens your custom presentation and signs a $200,000 contract. Finance asks: would we have booked it anyway? Good. Here's how to answer.