
Can Hotels Sell the Room Type Visually Without Creating Rate Confusion?
Yes, as long as the picture and the offer are talking about the same thing.

Yes, as long as the picture and the offer are talking about the same thing.

The image can look convincing long before the event is workable.

I think it could. I don't think every guest will want to. Here's what has to be true first.

Technology can hand people better information. It can't care about the guest for them, and the best tools are designed around that.

The "Reserve" button is the easy part to imagine.

A beautiful scan nobody maintains isn't an operational brain. It's an expensive snapshot with better geometry.