Why the Best Hospitality Technology Will Still Need Hospitality People

Technology can hand people better information. It can't care about the guest for them, and the best tools are designed around that.

I left a comfortable hospitality career to build something for the people who make this industry worth showing up for. The goal was never a prettier screen. It was a better shift for the person behind it, and a better stay for the guest in front of it.

The room, the information and the workflow matter because someone is trying to host something well. A meeting. A dinner. A celebration. A stay that needs to go a little more smoothly than the trip that got them there.

Technology can help people prepare for that work. It doesn’t make the care behind it unnecessary. Here’s what that means in practice.

Give people a better starting point

A salesperson should find current room information in one place. The event manager should get the buyer’s actual requirements, not a summary of a summary. The guest shouldn’t have to ask three departments the same question.

When the routine stuff gets clearer, people have more room for judgment. That’s the point.

Keep responsibility with someone who can act

A system can show a room. A person still has to recommend it and stand behind the promise.

The headcount can fit while the service style, the noise from the wedding next door or the AV setup doesn’t. Someone has to know the occasion well enough to ask the next question.

Design for the people using it

Ask staff where the tool creates extra work. Give them a way to fix bad information and flag an exception. Include the people who inherit the promise after the sale: banquets, the kitchen, the front desk.

And remember that guests come in every way there is. Good service starts by making room for that, on screen and off.

Judge it on the floor

Is the team more prepared? Are guests better informed? Are handoffs carrying the right context? Which task got easier, and which new one showed up? If you can’t answer those, the tool isn’t done.

FOH Visual is being built against those questions. I like technology and I like solving problems. It matters most to me when it helps hospitality people do something good for another person.

Related: our hotel sales enablement guide goes deeper on getting the right information to the right person in time.

Mark
Mark

15+ years in hospitality, from the front desk to property IT. Now building FOH Visual in Pittsburgh.